Why Weak Ties Matter for Your Business

If you want to succeed in your business, you must step out of your comfort zone. Start by considering the people you meet or connect with on social media. You might just know them as mutual friends, and you might not even share a strong bond but still connect with them. Why? Because with new people around, you improve yourself and your business. Let’s try to understand this in detail.

Think of all the close people in your life. If you want to sell products or get the word out about your business, tell your family and close friends first. That’s because, with them, you have a sense of trust and feel more comfortable as they will be supportive. Imagine you sell products to your family and friends. They might buy them initially, but as time passes, they’ll get tired of buying the same things repeatedly. They also might get a false sense that you might try to sell your products to them whenever you meet them, which leads them to reduce their interaction with you. Also, some relatives might buy your services and products because of what you might think if they don’t. Even though they have no use for it or interest, they buy them only for you. This may increase your income but will affect how your customers are satisfied and the level of your business. When it’s a business, you want genuinely interested people to help you grow, not people who do it for your praise.

Coming to people you don’t know well, like mutual friends or classmates you had a long time ago. They try to learn about your business and spread the word whenever you meet them. Since they already have weak ties, when you tell them about your business, they might also say to their friends about your business, which increases your brand reach. Weak ties work wonders in your personal as well as business growth. Plus, you’ll put in extra effort when telling them about your business, unlike with your close ties. Weak connections are also helpful in generating new ideas and increasing your productivity. Also, someone not very close to you will give you feedback, whether it’s good or bad. Criticism also encourages you to do more and develop better products and services for your customers.

People usually have a lot of weak ties. These connections are very diverse, and they work in different fields and areas of expertise. Whenever you need help gaining something you don’t have, these weak ties can help significantly. You don’t even require a lot of effort to maintain them. After your work is done, you can return to how it was before. But with stronger ties, they require time and effort. You can’t just take help and then go back to not talking.

Weak ties are essential for a business to grow significantly. If you and your business don’t have any weak connections, consider making some. You never know when you might need them.

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